Two-way choice of film and film festival

The importance of the festival’s commercial operations has led many films to set the goal of entering the competition units of major festivals at the beginning of their production. How can non-Hollywood films squeeze through the gates of film festivals with the limited number of entries with so many productions each year?


Each Festival strives to build its own identity to attract quality films and prominent insiders. For example, the Venice Film Festival emphasizes and pays attention to the artistic and emotional experience of films; the Berlin Film Festival is famous for its acceptance of films with pioneering exploration and intense political and social expression; The Rotterdam Film Festival has been a platform for third world independent films in the past twenty years; the Busan Film Festival is the cradle of new Asian film forces; the Toronto Film Festival is the place where film industry people gather to explore the latest development direction of the industry every year. When a director submits his or her own work, he or she should also consider whether his or her film and Film Festival tastes to match. For example, the Rotterdam Film Festival, such as romantic comedy, may not be the favorite type of the Rotterdam Film Festival. For Chinese films, movies about China’s social scene, Chinese lifestyle, or discussion-related topics are preferred by the Rotterdam Film Festival.

The quality of the selected film also determines the reputation of the film festival. Normally, a film journalist or critic needs only a glance at the list of entries in the main competition section of the festival to determine whether the festival is worth reporting, and such evaluations can spread quickly in the industry and the media like an “infectious disease”, directly affecting the festival’s artistic and commercial reputation. As a result, it is also the most important means to enhance the value of the festival itself to win the competition and exhibition of new and heavyweight films every year. For the second or third-line festival or audience-oriented film festival, it will bring great prestige for the festival to be able to win a certain film to participate in or participate in the exhibition. For this reason, some festivals are paying expensive screening fees to attract the participation of target films, and such a paid tour can also allow some low-cost independent films that have not yet found distribution channels to recover part of the production costs.

There are interaction and cooperation between different festivals but also implicit competition, which is reflected not only in the contest for some important films but also in how to enhance the artistic and commercial influence of the festival. For example, the Venice Film Festival, which is held every year from the end of August to the beginning of September, coincides with the Toronto Film Festival which opens in early September. In recent years, Venice has been so cold in the last few days that even filmmakers and company representatives invited to the closing ceremony are absent. They all rushed from Venice to Lake Ontario in eastern Canada because the Toronto Film Festival was the gateway to the North American film market and had to be tested for commercial distribution in North America of films already appearing at the Venice Film Festival.

The commercial operation of art films in film festivals


Last year, the only Chinese-language feature film to be selected for the 70th Cannes International Film Festival, Walking Past the Future, will be screened in China by the Arts Federation. In recent years, many art films have attracted people’s attention by participating in the exhibition and competition of the film festival, and have also entered the distribution channels of commercial cinema lines.

In many people’s minds, art films are a type of movie that is opposed to commercial films. On the whole, the audience of art films is not as wide as that of commercial films. Even if it is an art film, it will eventually face the pressure of investment, production costs, and commercial recycling. The importance of Film Festival to art film is not only the promotion of art but also it is the incubator of many author-type films which provides a complete set of the operating system for the transformation of film’s artistic value into commercial value.

Most of the world’s film festivals which we concern are business oriented. Outwardly, they tend to be the premieres of high-profile films, with the attendance of a large number of stars, directors and cultural celebrities, dazzling professional reports, film reviews, lace news, exciting competition unit reviews, and consequent award honors all contributing to worldwide eyeballing effects. However, in the opinion of the industry, the festival is still the most important place for business negotiation. The sale, purchase of films, the finalization of national and regional distribution rights, and even the evaluation, investment, co-production and pre-sale agreement of important film projects with commercial and artistic potential can be completed in the market established by the festival.

Complementing the film market is the intensive media exposure at the festival. Film Festival is not only a film festival but also the gathering place of major film cultural media around the world. Film festival brings together all kinds of stars, directors, producers and professionals, providing reporters with an excellent opportunity to focus on interviews and write relevant reports. Moreover, the film sales agents, publishers, and even the main creators will use the opportunity to do their best to create momentum for the film, to strive for adequate media exposure, so as to leave a deep impression on the ordinary audience for the film to pave the way for commercial distribution in the future.

The commercial nature of the festival and the cooperation of the media can enable art films to transform their artistic value into mountain value by receiving favorable comments and awards. The conversion of artistic value to commercial value gives many filmmakers a glimpse of the promise of success. It is the basic mode of interaction and cooperation between the festival and the film industry and the business system. The operation of the film festival system enables art films to find audiences and audiences to see more films.


Kai Yin. The “confluence” of art and commerce: a perspective of the operation of the Western Film Festival system [J].Film Art, 2017 (1): 15-22.

Watching a film with a respective way

The Melbourne International Film Festival (MIFF) is an annual film festival held over three weeks in Melbourne, Australia. It was founded in 1952 and is one of the oldest film festivals in the world. MIFF is one of Melbourne’s four major film festivals, in addition to the Melbourne International Animation Festival (MIAF), Melbourne Queer Film Festival (MQFF) and Melbourne Underground Film Festival (MUFF).

It was my film-watching experience at the film festival with the film producers. The documentary which name is UNDERMINED: TALES FROM THE KIMBERLEY investigates the true costs of development in the world-famous Kimberley, where mega-mining and pastoral developments threaten not just the pristine environment but more than 200 Indigenous communities and their peoples’ sacred links to Country.


As I waited in a packed theatre for the film to begin, the firm’s founding team, including the director, explained the background of the film, enabling the audience to better integrate themselves into the film. Kimberly is an untapped place in Western Australia, which has beautiful natural scenery and many Aboriginal Australians with their unique Aboriginal culture. However, at the same time, Kimberly relies on its unique natural conditions to store rich natural resources. When resource development conflicts with natural culture, where should Kimberly residents go? Afterwards, the activist/musician Albert Wiggan who comes from Kimberly gave us a touchable musical performance.


In this movie, there are interviews with different people living in Kimberly. One of the things that touched me most was an interview with the Kimberly aborigines. In front of the camera, an old man expressed his concern about the development of Kimberly. Their aborigines had a relatively closed past, had their own unique traditions and cultures, and developed many modern civilizations into their lives, including Some bad food and drinks. On the one hand, a large number of developments threaten the natural environment of Kimberly, on the other hand, many young indigenous children do not know how to distinguish between good and bad, which has a bad impact on them. The turn of the scene is a smiling face of native children facing the camera.

In the process of watching, everyone quietly watches the movie. Sometimes there is laughter and sometimes applause. Through this film, I learned that sometimes the social reality reflected through the film is the fact that there are people in real life who are distressed, and the film production team is telling us what is happening in places we don’t know.

At the end of the movie, the main creative team left questions for the audience. Through this movie, we can guide people to pay attention to and learn more about Kimberly. Kimberley Project investigates what is happening in an area now branded “the future economic powerhouse of Australia,” and what this means for traditional owners, traditional lands and unique Indigenous cultures. This is not just a problem for people living in Kimberly, it may also be a problem for the country.

The significance behind an award

The Golden Horse Award has the longest history in the Chinese language circle. In order to promote the cause of Chinese film production, it provides a competition award for excellent Chinese films and outstanding film workers. It has awarded many excellent Chinese films and outstanding film workers. It has become the loftiest honorary indicator for the cause of Chinese film production and the cause of Chinese film production. It is of great help and encouragement.


The movie I want to talk about is called July and Ansheng. This movie tells the story of two girls with different personalities who grew up together. In this film, July and Anson envy each other, envy each other, hate each other and love each other, and finally live each other’s appearance. The affection between them has been beyond the fetters of love and surpassed friendship.


At the 53rd Golden Horse Awards, the two actresses of the film won the award of Best Actress, becoming the rare twin actresses in the history of the Golden Horse Awards. After learning about this result, I am happy for the two actresses. It wasn’t the best film, but there were really no rivals at the same time. The two actresses also contributed a lot of superb acting in the film, and the film was worthy of the name. The film tells the story of the relationship between two girls, the two actresses won the prize is inseparable from their mutual perfection. Xu Anhua, a well-known director and the chairman of the Golden Horse Award contest, explained: “When young actors play in large numbers, these two performances should be encouraged.” As a matter of fact, Chinese films are facing a dilemma in which more and more young actors are appearing, some for fame and fortune, others for their own actors’ dreams. However, under such circumstances, fewer and fewer young actors and actresses are performing well, because the capital and rhythm of the Chinese film market have sprung up, leaving less and less time for modern actors. Competition is growing. More and more people are relying on various hype marketing teams to gain fame and fame and want to do something. Fewer actors are good at filming. In this environment, some people are lost and others are sticking to it. The award not only affirms the two young actresses but also encourages young and middle-aged actors throughout the Chinese film industry.

I think this award is very meaningful for young Chinese film actors. In fact, the director of this film is also a young director for the first time. Nowadays, there are many young actors and actresses in the Chinese film circle who have the pursuit. The film circle is also more and more daring to use new people, which has brought more attention and attention to the young film circle. Before that, I had never thought that the meaning and effect of an award would be so great, which inspired me to think more about it as a student of media.