The international Chinese film festival is a Chinese film festival that registered in Australia and recognized by the government of Sydney. Therefore, the international Chinese film festival is also known as the Australian international Chinese film festival. “The Australian international Chinese film festival is a global Chinese film festival organized by the non-profit organization – the international Chinese film festival organizing committee, one session per year.” (ICFF, 2014)
The aim of the International Chinese film festival is to promote Chinese films to the worldwide, enhance the influence and recognition of Chinese films in the world, and enhance the communication and cooperation between Chinese film makers and international film makers. The films that display in International Chinese film festival not just confined to the Chinese national and regional. Every year, the film festival organizing committee will choose films from all over the world (mainly in mainland China, Hong Kong, Taiwan, and other regions) to introduce and show. Those films are the newest and the best films of that year. At the same time, the organizing committee will invite some famous filmmakers and celebrities to attend the festival. The International Chinse Film Festival not only attracted a large number of Chinese people’s attention but also attracted the attention and support of many local Australian audiences. Although very young, the international Chinese film festival plays an important role in promoting Chinese films and helping Chinese filmmakers go international.
As an important part of the film industry, Chinese films play an important role in promoting and publicizing Chinese culture overseas. However, we all know that in recent years, most of the Chinese films that have won international awards showed ancient and backward Chinese customs and practices, and there are few Chinese films that can enter the international mainstream. The international Chinese film festival helps China better shape its national image by showing more Chinese films abroad so that more people can see and understand the real Chinese customs and practices. It can be said that the international Chinese film festival has effectively promoted Chinese films to the world and enabled Chinese film makers to learn advanced film technologies and shooting techniques from other countries. Similarly, the international Chinese film festival has given Chinese culture lovers around the world a better understanding of Chinese culture and Chinese films. Of course, it is worth mentioning that the international film festival promotes the cultural exchanges between China and Australia. The international film festival has become one of the most important Chinese cultural projects in Australia, which has promoted the communication and promotion of Chinese culture in Australia.
ICFF official website http://www.icff.cc/zh-hans/%E5%85%B3%E4%BA%8E/