The experience of attending a microfilm festival

In the unit APG 5782, all the students are required to organize a microfilm festival together. To make our own festival more attractive and for a better performance in this assignment, I did a research about the Nottingham International Microfilm Festival (NIM) so that I can have a better understanding of a microfilm festival.

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Firstly, what I need is to know what is microfilm? Microfilm is not just a word, it is a meeting place of new ideas, formats and talent. From film to video, games to animation, microfilm provide all types of talented individuals the opportunity to craft imaginative and engaging short stories for audiences to enjoy everywhere, from cinemas and TVs to exhibition spaces and online. Microfilm is fast becoming also a meeting point for different narrative production cultures from China to the UK and Hollywood. The NIM is the first international Microfilm festival and proof of Nottingham’s intention to become the home for this exciting new way of thinking about short narrative formats, industry and talent.

One of my best friends had the honor to attend the 2016 Nottingham International Microfilm Festival which was the second annual edition of the festival and he shared his experience with me. The festival took place at venues throughout Nottingham on 20-22 October 2016. In the first day, there were some presentations at a Cinema. Ming Yang, who is a professor of Nanjing University shared his findings on the use of bio-sensory technology in the arts in China and showcased the potential long-term impact it could have globally on the film industry. In addition, the professor Deyuan Sun from Communication University of China introduced the overall situation of microfilm in China. He summarized the issues and achievement of Chinese microfilm from both an academic’s and an actor’s perspective.

On 21 October, Dr. Justin Kirby, who is from University of the Arts London, gave a talk on the changing landscape of media and marketing, followed by a panel discussion of the subject. The panel discussed how clients and content producers commission and create digital video shorts that people want to share and how to tell effective stories through digital content shorts. During the three days, there were numerous different types of microfilms from all over the world screened including some VR films and National Videogame Arcade for the audience to enjoy themselves or discuss these microfilms with each other.

This festival is aimed at both the film industry and other businesses, and applies the insights of academic research and industry experience to make the production and distribution processes of microfilm and other genre films more accessible. It explores the development of microfilm and commercial films through microfilm screenings, talks, presentations, panel discussions and masterclasses involving world class industry. The microfilm will be an important part of film industry in the future and the microfilm festival like Nottingham International Microfilm Festival can effectively promote the development of microfilm.

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