For ordinary fans and mass media, the International Film Festival means the red carpet, premiere and awards ceremony. Nowadays, more and more film festivals have set up the film market, which means during the period, they have carried out activities such as film trading, co-production, fund selection and master class training. And deeply involved in all aspects of the film industry. On the one hand, the International Film Festival established a set of evaluation systems that determine the production of film knowledge and cultural value through screening and awards. On the other hand, the International Film Festival establishes a alternative circulation mechanism for world films outside of Hollywood by providing movie trading market and movie creation fund.
May is the busiest time in Cannes, which is a small town in the south of France. Film professionals from all over the world gathered in front of the various screening venues, which excitedly waiting to become the first audience of a famous director’s new film. Behind the screening venues, another group of people lined up waiting to enter the movie market, which provide a trading venue for film industry professionals from all over the world. This group is active in a movie market that is far from the public but more lively. They may not have time to sit down and watch a finalist, but decided on the commercial destiny of most of the films in a conference room.
The film festival provides an international platform for film companies to conduct trade exchanges. Film companies and industry professionals will appear in almost all major movie markets in the world. And a large number of international film transactions have been negotiated and signed in these movie markets. Therefore, the film market distributed around the world gives film festival movies the opportunity to go out of the film festival and meet with audiences in different regions. The commercial function of the film festival has gradually evolved from the issuance and screening of the end of the industry chain to the production and even creativity of the source of the industry chain. Thus becoming an active participant in the global film industry. Among them, institutions, capital, and film director play their respective roles and influence the production of film knowledge. This process of knowledge production and dissemination contains national and international power.
In addition to screening movies and film trading, another function of the film festival is constantly being strengthened in its evolution. This feature is to fund unfinished movie projects, which is usually done by the selection of various film funds. So that the film festival can intervene in the production of the film from the script and even the creative stage. And further deepen the cooperation of multinational films. The film festival has never played the role of an international film agent, building bridges between film masters and creative newcomers, powerful buyers and potential creators, as well as film festival planners and film geniuses to be discovered. The festival plays the role of an international film agent, which building bridges between film masters and creative newcomers, powerful buyers and potential creators, as well as film festival planners and film geniuses to be discovered.