Watching films is one of the most popular entertainment contents nowadays. For ordinary audiences and mass media, the international film festival means the red carpet, premiere and awards ceremony. In fact, those International Film Festivals established a set of evaluation systems not only to help the production of films but also to add cultural value to the film industry. To be specific, international film festivals provide platforms for the communication of films from different cultural backgrounds, which not only bring huge international income to the local film industries, but also promotes international cultural communication.
Take the Cannes International Film Festival as an example, the Cannes International Film Festival has a history of more than 70 years. The city of Cannes, where the Cannes International Film Festival is located, was originally a small fishing village with a population of 20 square kilometers and a population of only 74,000. However, due to the film festival and the film festival, Cannes became a world-famous city. The Cannes international film festival always attracts the films all over the world for its pursuit of art. Besides, the city has a strong cultural atmosphere, beautiful environment, mature economy and tourism industry. The open and artistic urban images have paved the way for the brand and style of the film festival itself. Going through the difficulties, change and glory, the Cannes Film Festival remains its attitude to the film art. There are countless films that have outstanding achievements at the Cannes International Film Festival and have had a huge impact on the development of world film art and film history. These classic films display their unique artistic connotations and cultural charms, and the Cannes International Film Festival has become a bridge between these classic films and the world. The Cannes International Film Festival undoubtedly becomes the legend of film culture.
Not only the Cannes International Film Festival, but also many international film festivals such as the Venice International Film Festival, the Berlin International Film Festival, the Toronto International Film Festival, the Sundance International Film Festival are acting as the promoter of the film art. Directors, producers, screenwriters, actors and other film producers from all over the world attended the festival and communicated directly with the media and audiences around the world, promoting people’s perception and understand of different types of film art; the film traders and exhibitors with different cultural backgrounds talk about the film market, development trends and related policies of each country through face-to-face negotiations. Of course, the films participating in the festival are of multi-country, multi-theme, multi-style, multi-view, telling their stories on this big platform, which fully demonstrates the charm of different civilizations and multi-culture. The international film festivals attract film works, filmmakers, institutions and media from different countries and regions with an open mind. People from all over the world gather together because of the festival, exchange ideas and learn from each other.
Liu Hanwen, & Lu Jiajia. “Film Festival: Significance, Current Situation and Innovation Strategy” China Academic Journal Electronic Publishing House 5 (2016): 20-25.
Mazdon, Lucy. “The Cannes film festival as transnational space.” Post Script 25.2 (2006): 19-30.