MIFF, which stands for the Melbourne International Film Festival, is an annual event that is held in the city of Melbourne. This town is recognized as one of the most significant ones in the history of the film industry. Also, MIFF was established in 1952 and is one of the most iconic occurrences in Melbourne. It takes place in various theatres in the towns’ central business district and presents films from both international and local filmmakers. For three weeks every year, filmmakers and audiences are treated to fun fare in the Australian cinema scene. This annual event has manifested how movies are essential both to the film industry and the society at large.
MIFF continues to assert its role in putting Melbourne in the global cultural map. It has played an important role in bringing people together and uniting them through the festivities. It has created a sense of unity in the town and internationally as it brings people together as they sample this film culture. Every year, film lovers converge in the city to enjoy the entertaining, audacious and valiant programming and this keeps them yearning for more annually. This, in turn, has been of great benefit to Melbourne both socially and economically. As film enthusiasts converge every year in the city, there are a lot of interactions and cultural exchange the town grows socially. This festival also brings a lot of economic benefits to the city in the sense that all the people traveling from other parts of the world will need places to stay and this, in turn, leads to economic growth. MIFF has, therefore, manifested the success of its vision of generating both economic and social capital for both Victoria and Melbourne.
This annual event has also grown to be instrumental in the development of talents in this industry. It has established several programs that continue to help nurture young and upcoming filmmakers. The Premiere Fund is one of those programs where MIFF has initiated an ongoing fund with the aim of supporting forthcoming Australian films and documentaries. This kitty seeks to promote quality productions and give them a platform to premiere their work at the festival to gain international recognition. The fund is given to deserving films considering the genres of the productions. These projects are taken through an assessment process which examines a variety of factors, and the winner is announced. This exposes young and upcoming filmmakers to the outside world. The Accelerator Lab is another essential program under MIFF. This occurs during the MIFF weekend of the short films which includes the public viewing of the participants’ short films after which they are awarded. This program is a four-day event where these filmmakers are taken through seminars, screenings, networking, and workshops. This, therefore, means that local filmmakers get the chance of interacting with leading international and domestic practitioners. MIFF 37º South Market is another program which brings the global financing marketplace in the film industry to Melbourne. This happens in the opening days of the festival, and it brings together international distributors and a group of pre-selected local producers seeking financial support. I believe that this marketplace has attracted large companies in the film industry owing to the great talent showcased.
Finally, over the years, film enthusiasts have been treated to a thrilling experience in the name of MIFF. This event has continued to innovate and develop years of accomplishments to make sure that Melbourne continues as the cultural capital of the country and that the festival strives to be Australia’s biggest and most important film festival. Just like its slogan last year “Explore the New Worlds”.
“Melbourne International Film Festival 2018 Top Picks.” Melbournelyf.com. N.p., 2018. Web. 30 Aug. 2018.
“Melbourne International Film Festival | Australian Film Festival.” Encyclopedia Britannica. Web. 30 Aug. 2018.