The Shanghai International Film Festival——Sending a Cultural Card to the World

The Shanghai International Film Festival was held in October 1993 and is held every two years. The purpose of the festival is to promote mutual understanding and friendship between the film industry in various countries and regions, and to promote the prosperity of the world’s film art. It has become an important cultural scene in Shanghai. The Shanghai International Film Festival has attracted more than 1.5 million Chinese viewers, attracting nearly 10,000 Chinese and foreign filmmakers to visit Shanghai.

The 21st Shanghai International Film Festival officially ended on June 25. The Shanghai International Film Festival has established a film exchange platform and has taken an advanced road to enhance the international professional power. As the only international A-class film festival in China, one of the larger and more influential film festivals in the Asia-Pacific region, the Shanghai International Film Festival has become a “golden business card” for “Shanghai Culture” to the world. The “Four Brands” of “Made in Shanghai”, “Shanghai Service”, “Shanghai Shopping” and “Shanghai Culture” are also vividly energized by the platform of the film festival. “What many festivals actually now market and project are not just ‘narrative images, ‘ but a city ‘s own ‘festival image, ‘ its own self-perceptions of the place it occupies within the global space economy, especially in relation to other cities and other festivals.” (Stringer, 2000)

In the nomination of the Shanghai International Film Festival Golden Jubilee Award, the Chinese film “Ala Ginger” won two awards from the jury and the best screenwriter. In addition, “Ala Ginger” is the only Chinese film awarded by the Golden Jubilee Award. It is reported that “AlaGinger” is a Tibetan transliteration, it is a Tibetan folk song with the meaning of “please drink this wine.” The film tells a story that Omar conceals her condition and does not listen to her husband’s dissuasion to go to Lhasa. When her body was getting worse and worse, until one day she finally said her secret that had been dusty for a long time.

The film, born in 1895, is now entering a new stage of development. The flourishing development of the film industry and the eagerness of the film art have made the film be particularly eye-catching in the context of global communication. The industrial and cultural attributes of the film are being deeply explored and interpreted on a more diversified platform. Chinese films are taking an increasingly important position in the global film development landscape. Since the beginning of a new stage of industrial development in 2003, the symbol of Chinese cinema has changed with each passing day. At present, China has become the world’s second-largest film market, ranking first in the world in terms of the number of movie screens. At the same time, Chinese films, like films in other countries, are facing unprecedented challenges and opportunities. The festival is a grand event for the industry and a festival for fans. The film festival itself is a large platform for the service of industry and audience. Through the Shanghai International Film Festival, we could learn about film creation trends and industry information from all over the country and around the world.21

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