The communication value of international film festivals–taking the MIFF as an example

Each year, the MIFF shows a wide range of national films to celebrate the brilliant achievements of the film industry, and it is also a tribute to filmmakers who make artistic contributions to the film industry.

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The festival will show about 300 films in 18 days and present the latest trends in Australia and the international film industry. The MIFF presents a wide range of films for audiences, including feature films, short films, documentaries, cartoons, experimental films and multimedia films from all over the globe. So I’d like to talk about some of the impressions I’ve had about the MIFF through my participation in this film festival.

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Impact on the film industry

 

The first is the impact of the MIFF on the Australian local film industry. The affirmation of this film festival to the local films and the attention and opportunity for Melbourne is the driving force for the development of the local film industry. So the world premiere of many native Australian films is held at the MIFF. For example, the opening film of the 2017 Melbourne International Film Festival was directed by Australian director Greg McLean. This movie is called Jungle, and it’s about the legendary experience of the Israeli-American explorer Yossi Ghinsberg(Daniel Radcliffe).

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The second is the exchange of global culture and the promotion of international trade. The MIFF is the world’s media event, there will be excellent producers, directors, actors, judges, film enthusiasts, film investors, film associations and journalists and other news staff gathered in a hall. The purpose of the film festival is to meet and blend all kinds of cultures (Stringer, 2001). For example, through the Film Panorama at the MIFF,viewers can see a lot of international movies that are not usually seen in Australia. Through this cultural exchange, it helps the audience to have a more comprehensive understanding of the development of the film industry in various countries (Iordanova,2009).

 

In addition, there are many controversial overseas films that will be shown in advance at the MIFF before they are sure to land in Australia, for example, The Assassin from Chinese-speaking countries.

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The MIFF has the following more interesting Film Panorama (MIFF,2018).:

Accent on Asia

Australian Showcase

Culinary

Documentaries

Headliners

Next Gen

Seeking Refuge

Virtual Reality

That is to say, no matter what type of film the audience likes, they are able to find movies in each unit that they are interested in.

 

The last and most important thing is to support the film arts and film talents. Stringer (2001) defines that Some independent films may not be allowed to enter cinemas because they are not commercially viable, but these movies can get a lot of recognition and attention through participating in some famous international film festivals. It is because of the existence of international film festivals that encourage innovation so the film art can maintain diversity in a commercialized environment, and those talented filmmakers can occupy a place in the film industry to show their talent.  For example, director Steven Soderbergh won the Palme d’Or at the 1989 Cannes Film Festival with his film Sex, Lies, and Videotape. He was only 26 years old in that year (Stringer, 2001).

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   Impact on the economy

 

During the film festival, celebrities and media from all over the world come to the place where the festival is held, which has an undeniable effect on raising the focus of this place. For example, the MIFF will bring a lot of visitors to Melbourne every year, which greatly promote the local tourism and other economic development, such as hotels, restaurants and other related industries.

 

These are some of the things I learned at the MIFF.

 

References:

Iordanova, D 2009, ‘ The film festival circuit’, in D Iordanova&R Rhyne (ed.), Film festival yearbook 1: The festival circuit, e-book, St Andrews Film Studies in collaboration with College Gate Press, Great Britain, pp. 23-39.

Stringer, J.2001,’ Global cities and the international film festival economy’, Cinema and the city, vol.2, no.5, pp. 52-84.

Melbourne International Film Festival (MIFF) 2018, http://miff.com.au/program/film/ash-is-purest-white

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