In July 2017, as a novice screenwriter, I participated in a film Carnival unit at the Beijing International Film Festival. Follow the crew to publicize the upcoming Internet Movie. It was my first formal contact with the film festival. Compared with the Golden Horse Award at the Taiwan International Film Festival, the Golden Horse Award at the Hong Kong International Film Festival and the Shanghai International Film Festival. The Beijing International Film Festival is less famous than the other three movie festivals. Beijing International Film Festival was founded in 2011. It is a film festival sponsored by the State Administration of Press, Publication, Radio, and Television and the Beijing Municipal People’s Government. The purpose of the festival is “to amalgamate domestic and international film resources in China, and to build a platform for exhibition, exchange, and trading”. The focus of the Beijing International Film Festival lies in its main body of government. This is quite different from the main body of the Shanghai International Film Festival. The content of the film festival will inevitably change as the main body. It is not difficult to see from the purpose of the event that the purpose of the Beijing International Film Festival is to promote the integration of Chinese films with the world. The first task is to let the world know about Chinese films, let the Chinese film go out of the country and merge with the world cinema.
Under the strong propaganda ability of the government，Beijing International Film Festival is still a young film festival, but with a total of 16.798 billion yuan of market signings, it has become the largest international film market in Asia, surpassing Tokyo, India and Asia’s only three international A-film festivals. In Shanghai, trading volume is catching up with the world’s largest film festival in Cannes.
The reason why the Beijing International Film Festival has won such a remarkable achievement is not only the introduction of the government. High-quality Chinese films and Asian culture led movies are seen by the world. “Cultural confidence” has become a necessary label for success. We watch foreign film festivals, whether it is the Academy of Motion Picture Arts and Sciences Awards, or mainstream such as the Cannes Film Festival, Berlin Film Festival. Most of the movies that can enter the main competition unit and get attention are directed by the values favored by the western mainstream society. Oriental movies, which are different from Western values and aesthetics, are basically in a weak position in the competition. Although Asia lacks a type of Film Festival, its popularity is far less than that of the United States and Europe. The Beijing International Film Festival has attracted more attention from European and American film production and distribution companies, relying on the fast-growing Chinese market. In terms of the main promotion, the Beijing International Film Festival focuses on Chinese films, with Asia as its primary objective, displaying its unique Asian culture to Europe, the United States, and other regions. Thus, we can get more people’s attention. The self-confidence of Asian culture has become the internal cause of the success of Beijing International Film Festival. The support of the government and the continuous progress of Asian filmmakers have become the external cause of the success of the Beijing Film Festival. More and more people, more and more markets are able to get the latest and best Asian movies from the Beijing International Film Festival, which are integrated with foreign images but with distinctive features. This is the reason why the Beijing International Film Festival can be promoted for a long time. It’s also worth learning.